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Epiderma5 Pure Cleanse Cream Cleanser: What It Is, Benefits & How to Use It Guide

A good cleanser is the foundation of any effective skincare routine — but finding one that thoroughly cleanses without stripping or irritating the skin is harder than it sounds. In this guide, I'll break down what the epiderma5 Pure Cleanse offers, who it's best suited to, and how to build it into your daily routine.

What is the epiderma5 Pure Cleanse?

The epiderma5 Pure Cleanse 200ml is a professional-grade gentle daily facial cream cleanser designed to effectively cleanse the skin without disrupting its natural balance. It gently removes impurities, excess oil, and daily residue while respecting the skin's natural barrier — leaving skin feeling clean, comfortable, and balanced after use.

Key Benefits

  • Gentle yet effective cleansing — removes makeup, impurities and excess oil without stripping the skin's natural moisture barrier
  • Barrier support — Niacinamide and Jojoba Oil help maintain the skin's protective barrier and prevent post-cleanse dryness
  • Soothing and calming — Chamomile and Licorice Root Extract help calm the appearance of redness and irritation
  • Antioxidant protection — Green Tea Extract, Vitamin C and Vitamin E help protect against environmental stressors
  • Prepares skin for actives — a clean, balanced skin surface allows serums and moisturisers to absorb more effectively

Standout Ingredients

  • Niacinamide (Vitamin B3): Helps strengthen the skin barrier, support a more even-looking skin tone and calm the appearance of redness. Well suited to both blemish-prone and sensitive skin types.
  • Green Tea Extract: A powerful antioxidant that helps protect the skin from environmental stressors while calming the appearance of irritation.
  • Chamomile Extract: Known for its soothing properties, helps calm the appearance of irritated or sensitive skin while supporting a balanced complexion.
  • Jojoba Oil: Closely resembles the skin's natural oils, helping to maintain hydration and prevent the skin from feeling overly dry after cleansing.
  • Licorice Root Extract: Helps calm redness and support a more even skin tone — particularly beneficial for sensitive or reactive skin.
  • Vitamin C & Vitamin E: These antioxidants work together to help protect the skin from environmental stressors while supporting a brighter, healthier-looking complexion.

Who It's Ideal For

  • All skin types, including sensitive, dry and blemish-prone skin
  • Those looking for a gentle, non-stripping daily cleanser
  • Anyone wanting to support their skin barrier while cleansing
  • Post-treatment skin requiring a mild, soothing cleanser after Facials, Chemical Peels or Dermaplaning
  • Pre-teen and younger skin establishing a first skincare routine — the gentle, fragrance-minimal formula is well suited to skin that is new to cleansing
  • Anyone building a complete epiderma5 skincare routine

Why the Right Cleanser Matters

A cleanser that is too harsh can strip the skin's natural oils, disrupt the moisture barrier, leave skin feeling tight or irritated, and reduce the effectiveness of the skincare products applied afterwards. A gentle, well-formulated cleanser like the epiderma5 Pure Cleanse removes what needs to be removed — without compromising the skin's natural balance.

How to Use the Pure Cleanse

Morning: Apply a small amount to damp skin and massage gently in circular motions across the face, neck and décolleté. Remove using a damp face cloth, damp facial sponge, or rinse with warm water. Pat dry with a clean towel.

Evening — Double Cleanse (recommended for makeup and SPF wearers):

  • First cleanse: Apply the Pure Cleanse to dry skin — this is key for breaking down SPF and makeup effectively. Massage gently across the face, neck and décolleté, then rinse and pat dry.
  • Second cleanse: Repeat with the Pure Cleanse on damp skin, massaging thoroughly across the face, neck and décolleté. Remove using a damp face cloth, damp facial sponge, or rinse with warm water. Pat dry.

After cleansing — building your routine:
epiderma5 does not include a toner, so depending on your skin concern, a GENOSYS toner can be a great addition at this stage. Follow with your serum — the GENOSYS Problem Control Serum works well for oily or blemish-prone skin, while the GENOSYS Hyaluron Serum suits drier or dehydrated skin types. If you have any active blemishes, apply the epiderma5 Blemish Therapy Gel to targeted areas. Finish with the epiderma5 Recovery Balm or your preferred GENOSYS moisturiser as desired.

Used in My Clinic Recommendations

At Autumn Harmony, thorough and gentle cleansing is always recommended as the essential first step before any skincare routine or professional treatment. The epiderma5 Pure Cleanse is one of the products I recommend to clients who want a professional-quality gentle cleanser that works effectively without compromising skin comfort or barrier health.

Frequently Asked Questions

Is the epiderma5 Pure Cleanse suitable for sensitive skin?

Yes — the Pure Cleanse is formulated to be gentle and suitable for a wide range of skin types including sensitive and reactive skin. If you have particularly reactive skin, I recommend patch testing first or contacting me for advice.

Is it suitable for pre-teen or younger skin?

Yes — the gentle, fragrance-minimal formula makes the Pure Cleanse a good choice for pre-teen skin that is new to cleansing or prone to sensitivity. If you're unsure which products are appropriate for your child's skin, speak to Camille for guidance.

Can I use this cleanser morning and evening?

Yes — the Pure Cleanse is designed for daily use, both morning and evening, as the first step in your skincare routine.

Do I need to double cleanse every day?

Double cleansing in the evening is recommended for those who wear makeup or SPF. In the morning, a single cleanse is sufficient for most skin types.

Why should I apply the cleanser to dry skin first?

Applying the Pure Cleanse to dry skin on the first cleanse of the evening allows it to break down SPF and makeup more effectively — water can dilute the cleanser before it has had a chance to emulsify and lift these products from the skin. Once rinsed, the second cleanse on damp skin then thoroughly cleanses the skin itself.

Can I use a face cloth or sponge to remove it?

Yes — a damp face cloth or damp facial sponge both work well and can provide a gentle additional level of exfoliation. Alternatively, simply rinse with warm water. Always pat dry rather than rubbing.

What should I use after cleansing if epiderma5 doesn't have a toner?

epiderma5 does not include a toner in its range. I recommend using a GENOSYS toner at this stage, followed by your serum. The GENOSYS Problem Control Serum suits oily or blemish-prone skin, while the GENOSYS Hyaluron Serum is ideal for drier or dehydrated skin. Contact Camille for a personalised recommendation.

Can I use the Pure Cleanse on my neck and décolleté?

Yes — and I recommend it. Extending your cleanse to the neck and décolleté ensures these areas benefit from the same gentle cleansing and barrier support, particularly if you apply skincare or SPF to these areas.

Is this cleanser suitable for use after a professional treatment?

Yes — the Pure Cleanse is one of the cleansers I recommend for post-treatment use following Chemical Peels, Dermaplaning and Facials, as its gentle formula supports skin recovery without causing irritation.

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