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Black serum bottle with silver cap labeled 'GENO-SYS' on a black background. GENOSYS Anti-Wrinkle Serum with Bakuchiol 30ml natural retinol alternative

GENOSYS Anti-Wrinkle Serum with Bakuchiol 30ml – Natural Retinol Alternative

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The GENOSYS Anti-Wrinkle Serum with Bakuchiol is an advanced anti-ageing serum that visibly smooths the appearance of fine lines and wrinkles while reinforcing skin firmness — without the irritation associated with traditional retinol. Powered by Bakuchiol, a plant-derived natural retinol alternative, alongside a potent peptide complex, Ceramide NP, Propolis and Hydrolyzed Collagen, this serum promotes collagen synthesis, protects against oxidative stress and supports a firmer, more youthful-looking complexion with daily use. Suitable for all skin types, including sensitive skin.

Key Benefits

  • Natural retinol alternative – Bakuchiol delivers retinol-like anti-ageing results without the dryness, redness or sensitivity associated with traditional retinol
  • Promotes collagen synthesis – multi-peptide complex supports collagen and elastin production for firmer, more resilient skin
  • Antioxidant protection – Propolis and Tocopherol (Vitamin E) help neutralise free radicals and protect against oxidative stress
  • Barrier support – Ceramide NP and Phytosphingosine help reinforce the skin's natural lipid barrier for improved resilience
  • Brightening – Niacinamide helps support an even, radiant skin tone and minimise the appearance of pores

Standout Ingredients & How They Work

  • Bakuchiol: A plant-derived active from Psoralea corylifolia seed that mimics the skin-renewing effects of retinol — stimulating collagen production and improving skin texture and tone — without the irritation, making it suitable for sensitive skin and daytime use.
  • Palmitoyl Tripeptide-5, Palmitoyl Tetrapeptide-7 & Palmitoyl Hexapeptide-12: A synergistic peptide complex that stimulates collagen synthesis, reduces inflammation and improves skin density and resilience over time.
  • Acetyl Hexapeptide-8 (Argireline): Helps relax repeated facial muscle contractions, visibly softening expression lines and crow's feet.
  • Ceramide NP & Phytosphingosine: Skin-identical lipids that help restore and reinforce the skin's natural barrier, reducing moisture loss and improving resilience.
  • Propolis Extract: A natural antioxidant and antimicrobial ingredient that helps protect the skin from environmental stressors and supports a clearer, more balanced complexion.
  • Niacinamide: Helps brighten skin tone, minimise pores and support the skin barrier — working synergistically with Bakuchiol for enhanced anti-ageing results.
  • Hydrolyzed Collagen & Hydrolyzed Elastin: Help improve skin suppleness and support a firmer, more youthful-looking complexion.

How to Use

Apply to the entire cleansed face morning and evening. Gently pat into the skin until absorbed. Follow with moisturiser and SPF in the morning. As Bakuchiol is stable in sunlight, this serum is suitable for both morning and evening use — unlike traditional retinol.

Who It's Ideal For

  • Anyone looking to reduce the appearance of fine lines and wrinkles without using retinol
  • Sensitive skin that has previously reacted to retinol or vitamin A derivatives
  • Those wanting to support collagen production and improve skin firmness
  • Anyone seeking a brightening, barrier-supporting anti-ageing serum for daily use
  • All skin types, including dry, sensitive and mature skin

Want to Learn More?

Read our in-depth GENOSYS Anti-Wrinkle Serum with Bakuchiol Guide for a full breakdown of how Bakuchiol compares to retinol, the peptide complex and how to layer this serum in your routine. You can also explore the full GENOSYS Skincare UK collection.

Ingredients

Aqua (Water), Glycerin, 1,2-Hexanediol, Niacinamide, Propolis Extract, Bakuchiol, Palmitoyl Tripeptide-5, Dipeptide-2, Palmitoyl Tetrapeptide-7, Palmitoyl Tripeptide-1, Palmitoyl Hexapeptide-12, Acetyl Hexapeptide-8, Hydrolyzed Elastin, Hydrolyzed Collagen, Allantoin, Phytosphingosine, Ceramide NP, Panthenol, Adenosine, Betaine, Tocopherol, Hydrogenated Lecithin, Ethylhexylglycerin, Cholesterol, Hesperidin Methyl Chalcone, Caprylic/Capric Triglyceride, Cetyl Ethylhexanoate, Polyglyceryl-3 Methylglucose Distearate, Butylene Glycol, Lavandula Angustifolia (Lavender) Oil, Glyceryl Stearate, Sorbitan Isostearate, Inulin Lauryl Carbamate, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Xanthan Gum, Carbomer, Steareth-20, Polysorbate 20, Linalool